service genius
scale your
Multi-location business maven who bridges Wall Street systems with Main Street reality—because I've lived both.
"Omg, I can't believe this exists. It's my favorite purchase ever already!"
DESIGN
for life
This is your main shop page and we've populated it with a number of different kinds of grids so you can find the one that works best for your brand.
THE INTERSECTION OF FOUNDER AND STRATEGIST
Experience & Operations Excellence for Brick & Mortar Businesses
From founding and selling my own multi-location service business to working within operations at Blackstone, I understand both the entrepreneurial grind and institutional standards. Now I help ambitious service entrepreneurs—the community cornerstones building something meaningful—scale without sacrificing quality, because growing your business shouldn't mean shrinking your standards.
THE QUICK LINKS
Got scaling questions? Let's discuss your specific challenges and next steps.
what i do
i Bridge The Operations Gap for the most overlooked businesses in america
You're the secret giants of small business: service entrepreneurs with brick-and-mortar locations earning sub-$10M who are too big to stay scrappy but too unique for corporate systems. Most get stuck between startup hustle and multi-location expansion, building community cornerstones without operational systems to match your growth.
We bridge this gap by designing category of one client experiences and culture-driven operations specifically for service businesses - no corporate nonsense or startup theater, just frameworks that make your excellence repeatable across locations while building toward successful exits or franchising opportunities.
what you can expect
Create consistency across locations. Track KPI's that matter. Make your signature experience repeatable.
businesses i serve:
food & beverage
beauty & wellness
retail & design
etc.
professional services
home services
... doing sub-$10M/yr with brick & mortar locations.
INSTITUTIONAL ADVISORY
PRIVATE EQUITY
PE firms engage me to streamline post-acquisition integration, implement scalable operations across locations, and build systems that increase portfolio company valuations.
THEY SAID IT BETTER THAN I COULD
"We went from drowning in location #2 to confidently opening #4."
Yliana provided us with a financial roadmap that was aligned with our budget and earnings.
"Was about to give up on expanding. So glad I didn't. This changed everything for us"
The audit uncover operational gaps that I had no idea even existed.
"I never write reviews but
had to for this. Total gamechanger for my med spa."
We finally updated our booking and client CRM to a software that reflects the vision of our business.
“She negotiated our 5-year lease at a 20% reduction.”
I would've overpaid by the tune of over $100,000 had Yliana not caught certain lease clauses.