service genius
scale your
The operator advantage. Operational infrastructure that scales, high-performing cultures that execute, and strategic growth that drives enterprise value and institutional-grade exits.
"Omg, I can't believe this exists. It's my favorite purchase ever already!"
DESIGN
for life
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Operational Excellence for Growth-Stage B2C Businesses
The Operator Advantage
I've walked the exact path you're on. Built my own service business from startup to 7-figure multi-location operation and successful exit, then gained additional operational experience at Blackstone. I understand both the entrepreneurial grind and what it takes to build institutional-grade systems. Now I help growth-stage B2C businesses transform operational chaos into scalable excellence, because building enterprise value requires systematic execution, not just growth.
THE QUICK LINKS
Got scaling questions? Let's discuss your specific challenges and next steps.
what i do
I BRIDGE THE OPERATIONS GAP FOR THE FASTEST GROWING CATEGORY
You're building the next generation of consumer brands: growth-stage B2C businesses with proven product-market fit who are ready to scale systematically. You've cracked the code on customer acquisition and experience, but need operational infrastructure that can support multi-territory expansion while maintaining the quality that built your reputation.
I bridge this gap by building systematic operations specifically for B2C service businesses: proven frameworks for location economics, consumer experience consistency, and scalable team performance that transform growing businesses into institutional-grade enterprises ready for strategic partnerships or successful exits.
the result
Create consistency across locations. Track the KPIs that matter. Make your experience repeatable.
industries i serve:
life sciences
real estate
retail & design
professional services
beauty & wellness
home services
... doing $2M-$20M/yr.
INSTITUTIONAL ADVISORY
PRIVATE EQUITY
PE firms engage me to streamline post-acquisition integration, implement scalable operations across locations, and build systems that increase portfolio company valuations.
keynote
speaker inquiries
Sharing operational expertise and lessons on resilience across keynotes, conferences, podcasts, and industry events.
THEY SAID IT BETTER THAN I COULD
"We went from drowning in location #2 to confidently opening #4."
Yliana provided us with a financial roadmap that was aligned with our budget and earnings.
"Was about to give up on expanding. So glad I didn't. This changed everything for us"
The audit uncover operational gaps that I had no idea even existed.
"I never write reviews but
had to for this. Total gamechanger for my med spa."
We finally updated our booking and client CRM to a software that reflects the vision of our business.
“She negotiated our 5-year lease at a 20% reduction.”
I would've overpaid by the tune of over $100,000 had Yliana not caught certain lease clauses.