OPERATIONS & EXPERIENCE
Make excellence
repeatable
I help service-based, brick & mortar entrepreneurs duplicate their excellence across every client, team, and location through strategic operations and experience design— building scalable systems that increase valuation and brand loyalty.
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
BESPOKE SCALING STRATEGIES
take your business from founder-dependent to autopilot
Whether you need strategic clarity, experience transformation, or an operational overhaul- you get frameworks that work without you being everywhere at once.
services
Choose the path that matches your ambitions.
strategy calls 30-MIN/90-MIN
The 90-minute Strategy Intensive is a deep dive session where we'll collaboratively assess your service business's operational readiness for expansion. Rather than generic advice, you'll receive specific insights on your most critical scaling barriers and identify which systems need strengthening before opening another location. This intensive delivers clarity and direction, not vague recommendations or homework.
Our 30-min Expert-in Your-Pocket Call serves as quick strategic guidance for immediate challenges or ongoing support. Perfect for sticky situations that need clarity or regular touchpoints to keep your growth on track.
Readiness Clarity
Gap Identification
flexible scheduling
SET Action Steps
VIDEO FEEDBACK
COMPLIMENTARY LOCATION DIAGNOSTIC GUIDE w/ intensive $397 VALUE
$750 $600
$250
01
experience: client journey design
60-days
Transform your client experience from forgettable to unforgettable. In 60 days, we'll design, implement, and perfect a signature client journey that positions you as the category-of-one choice in your market.
This isn't about improving what you're already doing—it's about creating something so distinctive that clients can't imagine going anywhere else. We'll craft every touchpoint of your client experience to build emotional connection, increase retention, and generate word-of-mouth marketing that scales your business.
PERFECT FOR: Service businesses ready to compete on experience, not price. You have solid operations but know your client experience could be the differentiator that drives premium pricing and loyalty.
CLIENT JOURNEY DESIGN
IMPLEMENTATION plan
REAL TIME TESTING & FEEDBACK INTEGRATION
brand framework
STAFF TRAINING
WEEKLY CALLS
02
experience excellence
Most Compete on Price,
You Compete on Experience
What do the largest franchises in the world have? A category of one client experience that is unique to their brand. Give your clients an experience they can feel and never forget.
OPERATIONS: SYSTEMS AUDIT AND ACTION PLAN
7-21 DAYS
Transform your business infrastructure from founder-dependent to systematic excellence. This intensive audit evaluates your operations across 5 critical areas (see 5 pathways further down the page) and delivers a strategic implementation roadmap that positions your business for multi-location scaling and eventual exit.
This is a surgical assessment of what's actually broken, what's working, and what needs building. You'll receive a comprehensive diagnostic across all operational pillars with prioritized action steps and implementation timelines.
PERFECT FOR: Established service businesses ready for systematic transformation, multi-location expansion, or building toward exit. You're past the startup phase and ready for enterprise-level operations.
5 pathways model
action plan w/ timelines
5 PATHWAYS MODEL
CUSTOM SOP LIBRARY
EXIT READINESS ASSESSMENT
GROWTH RECOMMENDATIONS
03
operations excellence
Because Your Genius Deserves Better than Templetized SOP's.
We turn brilliant chaos into operational elegance. No corporate playbook. Just your magic, made repeatable.
01
team blueprint & structure
Finally, a roadmap for building your dream team. Let's create the organizational structure, pay scales, and leadership paths that turn chaos into choreography.
Because great service needs the right people in the right roles, with clear paths to grow. We'll design your ideal org chart, craft compensation that drives results, build leadership development plans, and create schedules that actually work for your business.
02
signature service systems
The secret to multi-location success? Making your magic repeatable. Let's document your client experience from first touch to lasting loyalty.
Your special sauce deserves better than dusty SOPs. We'll capture every detail that makes your service exceptional and turn it into a playbook that travels across locations while keeping your standards sky-high.
03
locations success strategy
Ready to spot your next perfect location? Let's turn that commercial lease butterfly feeling into concrete confidence.
From market analysis to spacial planning, we'll run the numbers that matter. We examine everything from local demographics to revenue projections, so you know exactly what it takes to make your next location thrive.
04
operations technology & compliance suite
Where entrepreneurial flexibility meets institutional rigor: tech systems that elevate your operations while ensuring compliance
Customized technology systems that support both operational excellence and regulatory compliance. We integrate the right tools for your specific business needs - whether that's streamlining service delivery or meeting financial compliance requirements. Our solutions bridge entrepreneurial flexibility with institutional standards.
05
owners intent: exit strategy
This moment in business is not forever. How will you shape the future of the next phase, the next decade, or next generation?
Because owners that have a clear vision for their owners intent are 90% more likely to reach their personal and business goals. Is your intention to eventually sell? Franchise? Pass it down to your children? Let's work together to craft your end vision.
We also work with private equity firms acquiring service businesses. Having worked within portfolio operations at Blackstone, I understand institutional requirements while bringing the founder's perspective critical to these acquisitions.
Service businesses require unique systems to scale efficiently while maintaining quality and culture—expertise often missing in PE portfolios. I bridge this gap by providing operational infrastructure specifically designed for service-based acquisitions, translating complex challenges into practical systems that drive EBITDA growth.
PE firms engage me to streamline post-acquisition integration, implement scalable operations across locations, and build systems that increase portfolio company valuations.
private equity
institutional experience
Timeline
The turnaround time for the Audit is 7-days, while the Fractional COO service is retainer based and can be 1-3 months+ (ongoing).
Availability
Our Audits book 30-90 days out, while our Fractional COO service is accepting clients for Q3 2025.
Investment
Between our services, investments vary between hourly, package, and retainer rates.
ALL THE DETAILS
Ready to Begin?
Book a call today or send us an email at hello@ylianaguzman.com.
