THE STANDARD

Make excellence

repeatable

We are a Fractional Operations Agency that helps service-based, brick & mortar entrepreneurs duplicate their excellence across every client, team, and location.

LEARN MORE

The

Collection

VALENCIA

Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.

THE SPRITZ
COLLECTION

Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.

let's work together

Because Your Genius Deserves Better than Templetized SOP's.

We turn brilliant chaos into operational elegance. No corporate playbook. Just your magic, made repeatable.

BESPOKE SCALING STRATEGIES

Your service business has outgrown basic systems, but doesn't need corporate complexity.

Whether you need a fresh perspective on your operations or a strategic partner for scaling, We offer two ways we can turn your service excellence into sustainable growth. Each option is built specifically for service businesses ready to scale thoughtfully.

YOUR NEW OPS ERA HAS ARRIVED.

our services

We offer three ways to can turn your service excellence into sustainable growth. Each option is built specifically for service businesses ready to scale thoughtfully.

Choose the path that matches your ambitions.

location strategy call 60-MIN

The Location Readiness Diagnostic Call is a focused 60-minute session where we'll collaboratively assess your service business's operational readiness for expansion. Rather than generic advice, you'll receive specific insights on your most critical scaling barriers and which systems need strengthening before opening another location. This working session delivers clarity and direction, not vague recommendations or overwhelming homework.

Readiness Clarity

Gap Identification

EFFICIENT 1-HOUR CALL

SET Action Steps

VIDEO FEEDBACK

COMPLIMENTARY LOCATION DIAGNOSTIC GUIDE $397 VALUE

$497     $350

01

operations audit
7 days

A comprehensive analysis of your service business operations, delivered in 7 days. We'll examine your client experience, team structure, systems, and operational bottlenecks. You'll receive a detailed audit report outlining scaling opportunities, a prioritized 90-day roadmap for implementation, and a 2-hr virtual session to review our  findings. Perfect for service businesses ready to understand what's needed for their next phase of growth.

FULL OPERATIONS AUDIT

IMPLEMENTATION GUIDE

7-DAY TURNAROUND

SCALING ROADMAP

VIDEO FEEDBACK 

2-HR virtual audit review

02

FRACTIONAL COO, ONGOING (WAITLIST)

Your dedicated interim COO. Weekly strategic sessions, hands-on implementation support, and direct access for critical decisions. We'll focus on team development, multi-location expansion, systems optimization, and KPI monitoring (see our 5 pathways further down this page). Includes monthly board-style reviews and strategic planning. Currently waitlisted for Q3 2025.

INTERIM COO

DIRECT ACCESS

5 PATHWAYS MODEL

ONGOING IMPLEMENTATION

BOARD ADVISORY

10-40HRS/MONTH

03

01 

team blueprint & structure

Finally, a roadmap for building your dream team. Let's create the organizational structure, pay scales, and leadership paths that turn chaos into choreography.

Because great service needs the right people in the right roles, with clear paths to grow. We'll design your ideal org chart, craft compensation that drives results, build leadership development plans, and create schedules that actually work for your business.


02

signature service systems

The secret to multi-location success? Making your magic repeatable. Let's document your client experience from first touch to lasting loyalty.

Your special sauce deserves better than dusty SOPs. We'll capture every detail that makes your service exceptional and turn it into a playbook that travels across locations while keeping your standards sky-high.


03

locations success strategy

Ready to spot your next perfect location? Let's turn that commercial lease butterfly feeling into concrete confidence.

From market analysis to spacial planning, we'll run the numbers that matter. We examine everything from local demographics to revenue projections, so you know exactly what it takes to make your next location thrive.


04

operations technology & compliance suite

Where entrepreneurial flexibility meets institutional rigor: tech systems that elevate your operations while ensuring compliance

Customized technology systems that support both operational excellence and regulatory compliance. We integrate the right tools for your specific business needs - whether that's streamlining service delivery or meeting financial compliance requirements. Our solutions bridge entrepreneurial flexibility with institutional standards.

05

owners intent: exit strategy

This moment in business is not forever. How will you shape the future of the next phase, the next decade, or next generation?

Because owners that have a clear vision for their owners intent are 90% more likely to reach their personal and business goals. Is your intention to eventually sell? Franchise? Pass it down to your children? Let's work together to craft your end vision. 

“Everyone said you can't duplicate high-end service. Yliana proved them wrong.”

— Katlyn Jones

Our VIP experience is now flawless across all locations - our clients can't tell which one they're in

“After twenty years of  'we've always done it this way,' Yliana helped us rebuild without losing our soul.”

— MINDY williams

 Revenue up 40%, stress down 100%.

— Crystal Veras

Sold for 30% more than expected because our systems were solid

“The playbook we built with Yliana made our business acquisition-ready without even trying.”

— Crystal Veras

Helped us scale without turning into a corporate machine. 

"Finally, someone who gets that service businesses need different solutions.  Worth every penny."

BUT DOES IT *WORK?*

p.s. what's with the oranges?

Every brand has an origin story. Mine starts with a small carton of Tropicana orange juice – made of Valencia oranges, to be precise. At ten years old, navigating my parents' divorce, that juice became something more than breakfast. It was how my father said "I love you" every weekend when he picked me up.

In a humble home where name brands were a luxury, that tropicana orange juice was a constant reminder that I was cherished. Valencia represents something bigger: the beautiful possibility of turning simple ingredients into something extraordinary.

Just like those oranges became more than fruit, great service businesses can become more than their operations.

That's what we do here – we take what makes you special and make it scalable. Simple, sophisticated, and always a little sweet.

Timeline

The turnaround time for the Audit is 7-days, while the Fractional COO service is retainer based and can be 1-3 months+ (ongoing).

Availability

Our Audits book 30-90 days out, while our Fractional COO service is accepting clients for Q3 2025.

Investment

Between our two services, investments vary between $3,000 - $15,000+/month, depending on the agreed number of engagement hours.

ALL THE DETAILS

Ready to Begin?

Book a call today or send us an email at hello@ylianaguzman.com.