yliana guzman
BIG VISION
FOR BOLD FOUNDERS
Most consultants have never built what they're telling you to scale. I have. From founding a multi-location service business to sitting at the table managing unicorn deals, I've lived both sides of the growth equation. Now I help service entrepreneurs with physical locations turn their brilliant chaos into operational elegance—because excellence and scale aren't mutually exclusive.
the
builder
That first "For Rent" sign hits different. One location became three. A handful of clients grew to almost 2,000. And somewhere between signing leases and building dreams, I learned what most service entrepreneurs discover: being excellent is just the beginning.
the
scaler
They say you can't scale service businesses without losing what makes them special. I proved them wrong. I built a multi-location empire that maintained its magic, then engineered an exit that proved excellence and growth aren't enemies – they're partners.
the
strategist
From building my own service empire, to joining the operations team at a trillion dollar firm... I learned what most get wrong about scaling, across all levels. Now I help ambitious service entrepreneurs build operations worthy of their excellence. Because your genius deserves to scale.
when they told me to play small, i built bigger.
THE ORIGIN
STORY
NYC native, girl mom, entrepreneur, Fractional COO, and expert at betting on myself and YOU — again and again.
Between school drop-offs and client calls, I've built the kind of career they say isn't possible: Scaled and sold my own 7-figure, multi-location business, served over 1800 clients, worked within portfolio operations at the institutional level.
All while maintaining my chai addiction and never missing a school play.
Some say you can't scale quality. I say they haven't met the right operations strategist yet.
Through my consultancy, I stand at the intersection of Main Street and Wall Street—bringing both founder and institutional experience to help service entrepreneurs with brick-and-mortar locations (sub $10M) scale.
I bridge the gap between entrepreneurial magic and institutional discipline, creating operations that build toward successful exits while maintaining what makes your service exceptional.
Because growing your business shouldn't mean shrinking your standards—and scaling to multiple locations shouldn't dilute your service excellence.
I'm yliana
what I'm known for
sweating the details
weekend PLANS
vinyl shop
KNOWN TO SPLURGE ON
crate & barrel
MY FAVORITE PLACE TO HOLIDAY
croatia
ALWAYS ORDER ME A
anything ginger beer
favorite book
the alchemist