yliana guzman
BIG VISION
FOR BOLD FOUNDERS
Most consultants have never built what they're telling you to scale. I have. From founding a multi-location service business to working within operations at institutional investment firms, I've lived both sides of the growth equation. Now I help growth-stage B2C businesses turn their operational chaos into systematic excellence, because building enterprise value requires more than just good intentions, it demands proven execution.
the
builder
That first "For Rent" sign hits different. One location became three. A handful of clients grew to almost 2,000. And somewhere between signing leases and building dreams, I learned what most service entrepreneurs discover: being excellent is just the beginning.
the
scaler
They say you can't scale service businesses without losing what makes them special. I proved them wrong. I built a multi-location empire that maintained its magic, then engineered an exit that proved excellence and growth aren't enemies – they're partners.
the
strategist
From building my own service empire, to joining the portfolio operations team at Blackstone... I learned what most get wrong about scaling, across all levels. Now I help ambitious service entrepreneurs build operations worthy of their excellence. Because your genius deserves to scale.
when they told me to play small, i built bigger.
THE ORIGIN
STORY
NYC native, entrepreneur, operations advisor, and expert at betting on myself and YOU, again and again.
Between school drop-offs and client calls, I've built the kind of career they say isn't possible: Scaled and sold my own 7-figure, multi-location business, served almost 2000 clients, and worked within portfolio operations at the institutional level.
All while maintaining my chai addiction and never missing a school play.
Some say you can't scale quality. I say they haven't met the right operations strategist yet.
Through my consultancy, I bridge the gap between founder intuition and institutional discipline, creating operational infrastructure that builds toward successful partnerships and exits while maintaining what makes your consumer experience a category of one.
I'm yliana
what I'm known for
sweating the details
weekend PLANS
vinyl shop
KNOWN TO SPLURGE ON
crate & barrel
MY FAVORITE PLACE TO HOLIDAY
croatia
ALWAYS ORDER ME A
anything ginger beer
favorite book
the alchemist