yliana
guzman

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Entrepreneur + Consultant

A serial entrepreneur with one exit, mom, business strategist, and EdTech founder. Yliana is changing the game for millennial entrepreneurs and forcing you to ask yourself, "how good can it get?".

about

hi there,
I'm yliana

An entrepreneur who turned my self-funded side projects into a million dollar business. Collaborating with nationally recognized brands, I've served over 2,500 clients to date. My journey from HUMBLE beginnings to successful ventures showcases my commitment to innovation and excellence in entrepreneurship and in life.

How do I do it? By trusting my gut, always spotting the whitespace, and seizing the opportunities to be of service to others — all with an incredible amount of drive, purpose, and persistence. As a mom and cancer survivor, my resiliency knows no bounds, fueling my journey through challenges and victories.

I launched and sold my first 7-figure company in the beauty industry before turning 30. Inspired by the need for more inclusive spaces and resources for female entrepreneurs, I then co-founded Femology. This venture filled a crucial gap in conversations, resources, events, and community for female millennial entrepreneurs. Recognizing yet another void, I launched Smart Beauty Pros, the premiere EdTech platform for beauty professionals, designed to help them collapse time and accelerate business growth.

Now, I channel my experience and insights into empowering other entrepreneurs, self-starters, and founders through my immersive coaching. I live life by design, and I'm here to show you that you can too.

coaching

At a turning point in life, just starting out, or stuck in your revenue growth? Yliana is here to guide you to the next level. With firsthand experience overcoming these challenges, she offers tailored 1:1 coaching for career professionals and entrepreneurs ready to make significant leaps. Her approach is built on real-life experience—providing expert advice and actionable strategies that propel you forward. Don’t just navigate your journey—accelerate it with proven expertise.

let's get down to business.

7 hour VIP DAY

3 hour strategy session

60 min, power hour

30 min, spark session

Established in 2019, Smart Beauty Pros (SBP) addresses a critical gap in the beauty industry: business education.

Recognizing the significant need for tailored business strategies among beauty professionals, SBP transforms the way beauty professionals earn and learn, guiding them from $0 to $1 million in revenue. As the preferred business educator for top beauty schools in the country, including the prestigious Aveda Institute, SBP is dedicated to elevating the business knowledge of beauty professionals globally. Through our online platform, we provide the business education, resources, and community support that's essential for success in the competitive market for service-based beauty pros.


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consultant

supergoop | The blackstone group | spanx | meta | ford motors | iheart media  |  bumble  |  stonepeak infra.       


Armed with a finance degree and entrepreneurial experience, Yliana is a consultant renowned for her strategic insights and innovative solutions within C-suite leadership, education technology, and portfolio operations. She has collaborated with world-class brands, bringing a unique perspective and proven strategies to each partnership. Notable collaborations include:

speaker

Yliana is available as a keynote speaker, offering insights on a range of pivotal topics. Her areas of expertise include marketing to millennials, designing a world-class client journey, innovations in education technology, and optimizing start-up operations.

She also addresses pressing issues like closing the gender and race wealth gap, the fundamentals of small business ownership, strategic money management, cultivating a resilient mindset, life after a health crisis, and navigating the challenges of female entrepreneurship. Her talks are designed to inspire, inform, and ignite action among diverse audiences.

contact

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A visual diary of my life including lots of pictures of my daughter and family, NYC dining, art, and behind the scenes musings.

@ylianaguzman

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