She's 32 to 45. She lives in a big city, works a demanding job and earns six figures. She's the first in her family with money to invest, and nobody handed her the playbook.
So she's building it in real time: the investment account, the school list, the summer plan, the second income. She researches everything. She buys what she trusts. And she scrolls right past ads that weren't made with her in mind.
My audience isn't watching to pass the time. They're taking notes and action.
Your next best customer is in my audience
Reach the Parents
Raising them Rich
CHIME FINANCIAL
On the cover of their creator featured millennial issue.
2M VIEWS
On the Raising Rich series. All organic.
500 FAMILIES
Opened and funded investment accounts for their kids in last summer's Raising Rich challenge. My audience doesn't just watch. They act.
• 43K+ on Instagram
• 9% engagement
• Ages 25–44, majority 32–44
• Multicultural, big-city millennial parents
• 140k+ household income
The brand that knows multicultural parents aren't a niche. They're the market. The brand that wants to be where money decisions actually get made: at the kitchen table, on the school tour, in the group chat. The brand that would rather be trusted than just seen. If your product helps a family earn more, access more or build something to hand down, we should talk.
