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free MINI-TRAINING by yliana guzman, founder of smart beauty pros
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E.D.D.M. TRAINING
BEAUTY BUSINESS sHORtcuts
SMART
You saved the money, made the time and completed beauty/cosmetology/barber school. You are one step closer to living the life of your dreams doing what you love and what has been a passion for some time. You can clearly picture the most successful version of yourself and are committed to working hard to grow your new business. You're on your way!
so you finally dID that thing you've always wanted to do
you're a beauty professional!
beauty school didn't teach you anything about running a business
BUT THERE'S ONE THING IN THE WAY OF YOUR DREAM LIFE,
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
YOU'RE TALENTED BUT YOU DON'T KNOW WHERE TO START OR WHAT TO DO
CAN YOU RELATE?
ready for things to change?
Imagine being able TO MASTER BUSINESS SYSTEMS AND BECOME A CLIENT MAGNET with a simple step by step process and a COMMUNITY by your side.
You wake up every morning EXCITED to serve, because you have the systems and knowledge you need to handle business like a PRO.
You attract dream clients with ease because you have a booking system and social strategy in place.
You finally feel confident in raises your prices because your results, clients experience and processes are finally aligned.
You spend quality time with your friends and family (and the rooftop brunches)! Ha!
You draw more people to your business and eventually become seen as an industry authority.
Because you know what happens when you finally KNOW how to GROW YOUR BEAUTY BUSINESS with ease?
keep reading for the key to unlock your dreams
FROM UNHAPPY IN CORPORATE TO 250K IN HER BEAUTY STUDIO IN JUST 3 YEARS
Giselle is a New Yorker with enormous hustle and grit. In 2019, while her career in the hospitality and restaurant industries was thriving, she decided to pursue her passion of brow sculpting as a side hustle. She went through the various stages of our beauty pro growth model (freelancer, side-hustler, career pro) and today owns her own permanent makeup studio commanding as much as $600 for a service.
be brave!
GISELLE B., BROW ARTIST AND OWNER OF FANCY FACES NYC. NY, NY.
THERE ONLY 3 THINGS YOU Need to MASTER:
GetTING Clients
Put in place a strategy that will make you a client magnet. From social media, to your website, we've got you covered.
ServING Your Clients
Now that you've got clients through your doors, it's time to make their experience unforgettable. Learn the things you need to master to create a world-class experience with a modest budget.
GETTING RETURN CLIENTS
So someone has come to you once, but what do you need to have in place to guarantee referrals and forever loyalty? Let's keep them coming.
four PILLAR METHOD
YOU NEED TO IMPLEMENT TO BUILD A WORLD CLASS BUSINESS:
ONCE YOU UNDERSTAND THE BASIC ECOSYSTEM OF A BEAUTY BUSINESS, HERE IS OUR
FOUR PILLAR METHOD
Creating a marketing strategy that gets you seen on social media, and a brand design that stands out, is key to bringing eyes to your business. This is the first step in converting a lurker into a paying client that in turn becomes a loyalist.
The first step in establishing a solid business foundation begins here. Having clarity around your services, ideal client and price point, is going to dictate how you market your business and who you attract as loyalists.
ATTRACTION
CORE
The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. Our framework includes world-class implementation practices adopted by the top 1% of beauty industry earners.
Since COVID-19, we've entered what financial gurus call the "Experience Economy". After such a trying year, consumers are prioritizing experiences over price point. People simply want to feel good. There has never been a larger gateway to stand out as a beauty service provider.
EXPERIENCE
The bread and butter of the industry are referrals. While one booking from a client is great, we aim for 3 + a referral. This is your new baseline. We teach you the importance of client retention, the four types of loyalty rewards you can offer, and how to infuse email marketing to further nurture client loyalty.
RETENTION
it’s no longer JUST about the best results, it’s now about who can create the
care
BEST CLIENT EXPERIENCe
AND HAS AN EFFECTIVE
THE
METHOD™
THE BEAUTY INDUSTRY HAS CHANGED.
MARKETING STRATEGY.
$50k
$2.5 Mill+
1,400+
$5 Mill
"I went from being unhappy paying booth rent to owning my own salon in JUST 2 years"
In 2019, we worked on sophisticating Jackie's service menu and brainstormed her signature service. The goal then was to hIt 10k months during the holidays and create spaciousness in her calendar so she didn't miss moment with her 3 kids and husband. Within a year, Jackie was able to hone in and become the go-to expert in her city for tape-in extensions. This year, her revenue goal is $300,000 .
be brave!
JACQLYN FORD, MASTER HAIRSTYLIST. DETROIT, MI
"YLIANA HELPED US SEE A VISION THAT WE COULDN'T SEE FOR OURSELVES"
“Yliana helped us see a vision that we couldn't see for ourselves. A vision that's about 2,000 square feet! We always dreamed of having our own salon and now it's our reality"
STEPHANIE AND MORGAN, LASH AND BROW ARTISTS. DMV AREA.
why join now?
because there are $9 billion up for grabs.
THE 2020-2021 GLOBAL PANDEMIC HAS CAUSED A HUGE OPPORTUNITY FOR BEAUTY PROFESSIOnAlS. BECAUSE OF THE PROVIDERS THAT CLOSED THEIR BUSINESSES DURING THAT TIME, THERE IS A HUGE VOID WAITING TO BE FILLED and MARKET WAITING TO BE CAPTURED.
THERE HAS NEVER, IN THE HISTORY OF THE INDUSTRY, BEEN AN OPPORTUNITY LIKE THIS ONE. THE LONGER YOU WAIT TO TAKE YOUR BUSINESS SERIOUSLY, THE LESS ACCESS YOU'LL HAVE TO THIS VOID AS IT BEGINS TO CLOSE OVER THE NEXT FEW YEARS.
LEVELS 1-2: NEW & EMERGING BEAUTY PROS
LEVEL 3: you've grown but skipped steps
This program is specifically designed for the new and emerging beauty professional, aka side-hustlers and freelancers. Those currently in beauty school, recent grads, or struggling with a clear roadmap for their business. Our program removes the guesswork, provides a clear path and a community of experts to course correct your implementation process along the way. Our program will save you years of wasted time and potential mistakes.
Check yourself before you wreck yourself! Literally. Although this program was designed for beginners, many established beauty pros enroll to ensure they check off any foundational essentials in their business. A lot of people in the industry undergo rapid growth but lack proper development in the CORE, ATTRACTION, EXPERIENCE or RETENTION pillars of their businesses, so they enroll to strengthen those.
who we serve:
This for you if:
You’re A BEAUTY PRO who’s ready to GROW with best-in-class, proven methods.
you're not a service-based beauty pro.
YOU ARE COMMITTED TO DOING THE WORK, EVEN WHEN IT FEELS CHALLENGING.
You’re not sure if you want to start OR GROW your beauty business.
YOU PREFER A STIFF, TEXTBOOK LEARNING EXPERIENCE.
YOU ARE NOT WILLING TO PARTICIPATE IN THE COMMUNITY and conversations.
You’re excited to join a community of entrepreneurs that you can network with and get feedback from daily.
You’re NOT LOOKING FOR A QUICK BAND-AID FIX OR CASH INJECTION. YOU UNDERSTAND THAT THIS PROGRAM IS MEANT TO PUT YOU ON TRACK TO BUILD WEALTH.
YOU WANT REAL, HARDCORE ADVICE FROM SOMEONE WHO'S BEEN THERE AND GROWN A 7-FIGURE BEAUTY BIZ.
thiS is for you if...
You aren’t willing to fully commit and put in the work. This is an in-depth program, not fluffy optimism.
not
is
JENNY WAS A PUBLIC SCHOOL TEACHER WITH BIG DREAMS OF JOINING THE BEAUTY INDUSTRY. SHE BEGAN WORKING OUT OF THER HOME 5 YEARS AGO. TODAY, SHE OWNS A MED SPA AND HAS SURPASSED $2 MILLION IN REVENUE.
4 for 2k. That's how confident we are in our program.
Do the work, make 2k... or 20k+
There's absolutely no catch. Follow our step by step program, implement ALL of our strategies and make 2K back. And if you don't, guess what? You get your 2K investment back.
** 85% of our members average $20,000+ in revenue while enrolled in our program**
PLEASE NOTE THAT WE WILL ASK FOR PROOF OF IMPLEMENTATION IN ORDER TO QUALIFY FOR THE REFUND.
guarantee
SATISFACTION
EIGHT years ago, I was broken, tired and overwhelmed.
When I started my career in the beauty industry, I quickly realized that I was overcomplicating the process. I few months into launching, I took a step back and took a page out of my corporate experience.
Instead of trying to do all the things in just an average manner, I decided to do less things, and show up in excellence. Once I niched down, I began to see my first 5-figure months and 300K+ in services by year two.
i've been there
...and nowI know how to help!
I walked away from a corporate career in finance to turn my hobby of permanent makeup into a business and built a 7-figure beauty brand in the process. I rapidly grew to three brick & mortar locations, a team of 9, and successfully sold the business in 2019 to focus on beauty business education. I've served over 1,800 clients and coached over 200 beauty professionals across the U.S. and Europe to the $100k+/yr mark in business.
I created SmartBeauty Pros to fill the industry need of business education. Something beauty school are simply not providing. We help beauty pros make more money, compress time and grow faster with actionable tools and business knowledge.
Coming from a Dominican family, beauty and haircare is woven into the thread of my culture. But as a first generation American, diving into a creative profession was not an option. It was not a representation of gratitude to my family or the American dream.
So I declared my finance major and lived out my creativity in my dorm by cutting hair for $8 and tweezing/shaping brows for $5.
THE YEAR I STARTED CUTTING HAIR IN COLLEGE FOR JUST $8
2008
WHERE I AM NOW
THE PIVOT
FINALLY MAKING $$
FOUND MY FOOTING
EARLY YEARS
My family was proud and I was absolutely miserable. My years in corporate were bitter sweet. Bitter because of my massive disconnect to the culture and industry and sweet because of much I was able to learn dealing with numbers and meeting the most incredible people that would eventually be involved in my business taking a quantum leap. This year, I quit.
THE YEAR I QUIT MY 6-FIGURE JOB AND TOOK THE LEAP OF FAITH
2015
WHERE I AM NOW
THE BIG PIVOT
FINALLY MAKING $$
FOUND MY FOOTING
THE EARLY YEARS
I grew my business from a tiny 72sq.ft. space to three physical locations this year. This year, I also got pregnant with my daughter and launched the education program that helped grow my business to 7-figures. So much sacrifice in this season. From going back to work just 18 days after giving birth to opening new commercial spaces. This year was hustle.
THE YEAR OF MASSIVE BUSINESS AND PERSONAL GROWTH.
2017
WHERE I AM NOW
THE BIG PIVOT
FINALLY MAKING $$
FOUND MY FOOTING
THE EARLY YEARS
This year I was called to expand my reach and imapct more women. I had mastered the growth of my beauty business and began working with women to massively grow their own. I had the opportunity to sell my physical studios and went all in to work with women all around the world. This year, SmartBeauty Pros was born.
THE YEAR OF THE PIVOT AND THE OPPORTUNITY OF A LIFETIME
2019
WHERE I AM NOW
THE BIG PIVOT
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
I ended 2020 with an $800,000 launch from SmartBeauty Pros. Our members had collectively made over $4 million dollars in our programs and life was great until... January 2021, I was diagnosed with cancer. My world was turned upside down but the tiny beauty business I started years ago allowed me to experience a high level of medical privilege and fight the good fight. Thank you god!
THE YEAR THAT I SURVIVED CANCER AND HIT RESET.
2021
WHERE I AM NOW
THE BIG PIVOT
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
MY CAREER TIMELINE
If you've read this far, CONSIDER THIS...
Ready for your life to change?
KEEPing your promises to yourself.
Building a real business that doesn't feel like a job.
Attracting your dream clients and offering services you enjoy.
CREATING your dream LIFE that will ensure your continued growth as a ceo and person.
HAVING THE CONFIDENCE AND BELIEF THAT YOU ARE WORTHY OF GREAT THINGS.
NOT ALLOWING EXTERNAL DISTRACTIONS (PEOPLE OR THINGS) TO TAKE YOU OFF TRACK.
this can still be the year that you *finally* commit to:
join launchpad