yliana guzman
DETAIL
DEVOTED
I'm Yliana, the person who can't help but rearrange the cups at Starbucks and gets butterflies spotting "for rent" signs outside commercial spaces. I found my calling when I realized that being "too particular" could be my superpower.
"Omg, I can't believe this exists. It's my favorite purchase ever already!"
welcome to my world
Consider This My
Love Letter to Order
I'm the person who can't help but rearrange the cups at Starbucks and gets butterflies spotting "for rent" signs outside commercial spaces. I found my calling when I realized that being "too particular" could be my superpower.
Some people call it obsessive. I call it caring about the details that most ignore. Because between running my own service business and raising a strong-willed 7-year-old in NYC, I've learned that the right systems don't constrain magic - they set it free.
TOO GOOD
TO STAY SMALL
When service businesses hit $1-3M, the world tells you to choose: scale or excellence. I know the weight of that decision—and I’m here to prove you don’t have to choose. With experience scaling businesses on Main Street and advising operations on Wall Street, I help entrepreneurs like you turn signature services into scalable legacies without compromise.
book a service
the builder
That first "For Rent" sign hits different. One location became three. A handful of clients grew to 1,400. And somewhere between signing leases and building dreams, I learned what most service entrepreneurs discover: being excellent is just the beginning.
the scaler
They say you can't scale service businesses without losing what makes them special. I proved them wrong. I built a multi-location empire that maintained its magic, then engineered an exit that proved excellence and growth aren't enemies – they're partners.
the strategist
From building my own service empire, to joining the operations team at a trillion dollar firm, to advising startups nailing billion dollar partnerships... I learned what most get wrong about scaling, across all levels. Now I help ambitious service entrepreneurs build operations worthy of their excellence. Because your genius deserves to scale.
what I'm known for
midas touch
weekend PLANS
vinyl shop
KNOWN TO SPLURGE ON
crate & barrel
MY FAVORITE PLACE TO HOLIDAY
croatia
ALWAYS ORDER ME A
ginger mocktail
ENTIRELY UNDERRATED
cold pizza
p.s. what's with the oranges?
Every brand has an origin story. Mine starts with a small carton of Tropicana orange juice – made of Valencia oranges, to be precise.
At nine years old, navigating my parents' divorce, that juice became something more than breakfast. It was how my dad said "I love you" every weekend when he picked me up. It was my mom making sure I never went without, even when money was tight.
In a humble home where name brands were a luxury, that tropicana orange juice was a constant reminder that I was cherished.
Today, valencia is the name of our consultancy, and the orange, a brand icon.
Valencia represents something bigger: the beautiful possibility of turning simple ingredients into something extraordinary.
Just like those oranges became more than fruit, great service businesses can become more than their operations.
That's what we do here – we take what makes you special and make it scalable. Simple, sophisticated, and always a little sweet.